Falling asleep at the wheel could become a thing of the past, thanks to a new piece of wearable technology with a shocking solution.
Driving long distances can cause drowsiness but Steer will deliver a jolt of electricity when it detects you are drifting off.
The device's onboard sensors measure changes in heart rate and sweat secretion, two signs that wearers are suffering from fatigue.
It's been designed by Creative Mode, based in Riga, Latvia.
The device records the wearers baseline heartbeat and skin conditions when it is first activated using 16 sensors.
If the heartrate drops by ten beats per minute, or skin conductivity is reduced by one unit, a gentle vibration and yellow warning light reminds the user to pay attention.
If these levels drop by a further three beats per minute and galvanic skin response decreases by another unit, an electric shock jolts the wearer and a red warning light will flash.
Speaking to Digital Trends, Steer founder Vlad Ilyin said: 'I and people around me frequently notice that we become very drowsy while driving a long distance.
'I did not take it very seriously until about two years ago, a friend of mine got in a car accident, he crashed into a tree because for a few seconds he fell asleep.
'Fortunately, he is all right but on that day he broke his collarbone.
'I investigated this matter further and found out shocking statistics about how dangerous driving drowsy can be.
'In the end of 2016 I brought up my team together and we started to think how we can prevent accidents and even deaths caused by this.'
The National Highway Traffic Safety Administration estimates that 56,000 accidents a year can be attributed to sleep in the US.
Around 25 per cent of fatal and serious accidents in the UK occurred because of driver fatigue.
If these levels drop by a further three beats per minute and galvanic skin response decreases by another unit, a gentle electric shock jolts the wearer and a red warning light will flashThe device (pictured) is the brainchild of Vlad Ilyin, who came up with the idea two years ago, after a friend got in a car accident, crashing into a tree because he fell asleep at the wheel for a few seconds
The shock delivered by Steer is designed to increase hormone and neurotransmitter levels, including serotonin and cortisol.
The group launched a Kickstarter project to make its vision a reality.
So far it has massively exceeded its fundraising target of €5,000 (£4,480 / $5,865).
It had reached €30,876 (£27,620 / $36,220) from 269 backers at the time of publication, with fundraising closing today.
The gadget is expected to retail for around €199 (£180 / $230), although early backers can get their hands on one for €109 (£100 / $130) currently.